Paid Search / PPC

Search Engine Marketing
Το SEM (Search Engine Marketing) αφορά τις διαδικασίες απόκτησης επισκεψιμότητας σε έναν ιστότοπο-ιστοσελίδα-ηλεκτρονικό κατάστημα με την αγορά διαφημίσεων στις μηχανές αναζήτησης.
Το SEM συναντάται επίσης στην παγκόσμια βιβλιογραφία και δικτυογραφία ως Paid Search και περιλαμβάνει τους παρακάτω όρους τους οποίους όταν κάποιος χρησιμοποιεί αναφέρεται σε SEM και είναι: PPC (Pay Per Click), Paid Search Advertising, CPC (Cost Per Clcik).
Οι πιο δημοφιλείς πλατφόρμες για την υλοποίηση πληρωμένων αποιτλεσμάτων/paid search είναι το Google Ads, Bing Ads και Yahoo Ads.

search engine marketing by oweb digital experience

SEM means Pay Per Click!
PPC is a vital part of Search Engine Marketing (SEM). It is an online advertising model that is used to promote and increase traffic to a website or e-shop through online advertising that are usually displayed on the top of search engine results. Ads are created based on targeted keywords and they charge money only when a user clicks on an ad. Ad position is also related on the quality of the website SEO.
Large, medium and small businesses require a PPC management strategy, designed by IT and marketing scientists who regularly monitor and improve ad campaigns, when is needed, to optimize their results and provide analytical insights and reports that will help the business achieve greater profits in the future.
At Oweb Digital Experience ® we know how to do effective ad campaigns using search engine ads. We are certified as Google Ads Experts and know how to increase your ROI.

seo oweb digital experience 1

PPC is

Google Ads Campaigns: Google Ads platform offers great opportunities to effectively invest your money in promoting your business.

PPC is

Remarketing: Remarketing allows you to display ads to people who have previously visited your site through other websites that are visited using tags that correspond to specific categories or services you want to promote. We'll help you stay engaged with your audience by offering them relevant ads as they search on the internet.

PPC is

Display Ads: Display Advertising: Online display advertising helps you better target your audience on the most frequently visited websites, blogs, and social media pages. We'll help you get your message right in front of your audinece's screen using different ways of promotion.
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